Pre-Roll Video Ads

What is Pre-Roll Video? The name of an online video commercial that appears prior to an online video, it is typically :10, :15 or :30 seconds in length.

Once you click on certain online video links, you will be forced to watch a short commercial before the video content.

 

PRE-ROLL VIDEO CREATES HIGHER BRAND RECALL

Pre-roll video increases brand recall and has a positive impact on all devices.

  • Increase favorability

  • Boost brand association and engagement

  • Drive intent to purchase advertised product

Pre-Roll Drives Click-Thrus

• :30 Pre-Roll Click-Thru Rate = 87% Above Industry Average

Targeting Options

Frequency Targeting: Control frequency, limiting or increasing the number of times your ad is viewed.

  • Content Targeting: Only interact with a user interested/viewing content relevant to the target consumer

  • Day Parting: Control when a user is able to see your message.

  • Behavioral Targeting: Target consumers based on their behavior and tracked interest online.

  • Demographic Targeting: Target a specific age, income and/or gender when trying to reach your consumers.

  • Geographic Targeting: Target a user based on their location, available at zip, city, state, country and radius. Custom geo fencing also available.

  • IP Targeting / Device ID: Target a user based their computer location.

 

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