LocalAds
One Audience. One Objective. One Budget for Advertising on Digital Ads
LocalAds is a digital marketing approach that is based on understanding and obtaining the advertisers’ objectives. LocalAds is an omni-channel digital marketing strategy focused on reaching specifically defined, unique, and addressable audiences across multiple platforms.
What platforms are included:
Digital Display Ads (Behavioral Targeting)
Video Advertising
Social Media Advertising
Paid Search (Google Adwords)
Connected TV / OTT (over-the-top)
These serves are determined based on your business’s objective. Once the objectives are outlined these strategies are then pushed to a single audience across multiple devices, including mobile app/web, desktop/tablet/laptop and Smart TV or streaming device.
The purpose of this approach is to influence behavior to the identified target audience and drive that audience towards a measurable conversion.